"Selling the principles of News/Talk, sales and management trainer Irwin Pollack moves through the room and carries his sales messages with the commitment of an evangelist!", Radio and Records magazine

 

It might be a tough market for some, but not for stellar sellers who invest in Irwin's format-specific audio program. For those who want to make it to the top of the sales pack, Irwin Pollack explains first-hand the 29 steps necessary to sell the news-talk-sports format with a passion. Each tip is easy-to-execute, and ready to be put-on-the-streets in minutes. Produced live, at the radio industry's premier news-talk convention in Washington DC.