This program available on either CD or video promises a lot but delivers in volumes. Irwin said if he had to put all of his materials in order of sales producing potential, this program would be in the Top-3. In front of his live audience, Irwin starts the presentation by hammering home the fact that the largest sales staff wins every time! He continues: "The secret to having a high-performing staff and generating the highest revenue share in your market is in hiring them in masses, teaching them in the classes, and kicking them in the ***es." Then, Irwin takes his audience by the hand and literally spells out the proven formula of strategies and tactics of how to manage such a large group with the automated systems that have worked for sales management leaders at The Los Angeles Times, Clear Channel, WGN, and others!