Too many salespeople fail to tailor their presentations to the person they're working with; they just go about their business making the same presentation the same way, then wonder why they stumble when it comes to hitting their goals.

This audio program is not about gaining an ego victory over your client, but about dealing with people the way they want to be dealt with. You'll learn how to understand people, see through the masks they're wearing, and "mirror" them to get where you need to go.Any difficult client can be handled with complete ease, confidence, and poise.

In his hour-long presentation, Irwin explains how every prospect has a "hot button,' and it's the seller's job to find it then keep on hitting it!