The graduate degree in advertising - taught by the cult hero of broadcasting and publishing

In advertising sales, the times are long gone when you could meet with an advertiser, deliver a convincing presentation about their need for your station or paper, point out all the features, advantages and benefits you had to offer, quote a fair rate, and sign them up as customers. Not anymore! That's why Irwin developed "Advertising Sales University" - the ultimate graduate degree in advertising sales where you learn a pretty simple strategy: listen and learn before you talk and sell. This is the place where your team develops the value-selling skills they need so that they can differentiate themselves and truly offer their clients what they need.