Like it or not, recent reports suggest a top-3 reason why sellers never make it at their company is because of their inability to deal with the intense volume or harshness of on-the-street rejection. In both an entertaining and tell-it-like-it-is style, Irwin rolls up his sleeves and encourages sellers to not only "accept" objections and rejection, but to truly search and welcome it. "As baseball players are paid millions of dollars to hit .300 (that's 3-in-10), they're really failing 70% of the time, we need to do the same in sales," Irwin preaches! Beyond just "counting the no's" not the yes's, salespeople walk out of this session with pages and pages of notes and secret tips to deal with one of sales hardest realities objection and rejection!