This is the book that will make any broadcast salesperson's dreams come true! 

It's a customized collection of the 30 most frequent advertiser objections and the best possible responses for each. Sellers have at their fingertips the most powerful and useful phrases (scripts) to counter any objection and close any sale. If your prospect says, "I want to think it over," you simply open tab divider #18 and you'll find 11 tested responses. If they say, "Your rates are too high," you'll find 13 word-for-word answers under tab divider #6. While other salespeople rack their brains to think-up an on-the-spot response to an objection or stall, you can simply glance down the page in the appropriate script book section and find the right response to a sure close.