"No salesperson ever starts with us unless they get 'Irwin-ized' first! This program is the BEST." J.L. Macon GS

Voted radio's most comprehensive, easy-to-understand sales system on the market today. It's all about how to start a career in radio, get a taste of success, and then take off! All about how to give advertisers ideas instead of discounts'sales promotional ideas?better sales presentations'super-shrewd ways to overcome objections, and more. Nobody ? but nobody ? can pack as much material into a thirty-volume series as Irwin can. Here'spelled-out in clear, to-the-point language, are literally 739 tested techniques, examples, and how-to tips that you can use to shoot your billing through the roof. The CD's and follow-along workbook walk you through the steps of how to find more prospects, close faster, manage time better, sell any package, service better than competitors, find new revenue centers, collect faster, charge higher rates, knock-down objections, qualify the best, and blow-off the rest.