Quickly being recognized as the authoritative selling tool for selling sports. If you sell play-by-play, sponsorships, or just spot sales you don't want to be selling sports products without Irwin's new CD. This program is LOADED with examples and real-life stories of how broadcasters are selling sports with a creative twist. This CD gives any sales staff the hush-hush system that allows you to make money even when the entire market is down or when you've taken a dive in the ratings. Remember, when it comes to selling sports, objections melt in the heat of a good idea!